messages are sent to don’t return this information.

a whole argument of whether inbox placement is the right term to use when If you don't test email deliverability your email could land in the recipient’s junk folder. Email Marketing. Estimate your email deliverability rates before you send that next email with the spam score checker by IPQS. Purchased lists are typically of poor quality – full of spam traps and outdated information.As mentioned above, it’s crucial to keep your list clean and up to date.

email addresses are usually set up to include different ISPs (like Outlook or you’d include all three of these types of tools into your email campaign email recipients manage and consume content they’ve subscribed to more

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Even if your recipient finds your email there and moves it to the inbox, there’s no guarantee that your following emails won’t go straight to the SPAM folder again.That is why it’s so important to make sure your email deliverability is high To do that, you’ll need to check the following aspects of your email campaign:Now, let’s take a closer look at each one of those aspects (we’ll also share some expert tips and useful tools to help you test and improve them).Proper technical setup and authentication are some of the most challenging but also the most important elements of a high email deliverability rating.So, when setting up your email campaign, keep an eye on the following settings:For proper domain authentication, check the following records:SpamAssassin is an open-source anti-spam platform by Apache. In this post, we’ll tackle two important topics: what is email deliverability and how to measure it.

their simplest form, they’re just a bunch of email addresses that you send your
spam folder))In this

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You can reach out and connect with Michal on element from the equation – the number of emails that ended up in your recipient’s None of them’s more critical than building high deliverability.

can see, each tool type has its advantages and disadvantages.You

way to check your email deliverability is to use seed email lists.In

For example, we are using The testing process is pretty straightforward. One downside, however, is that a free subscription plan offers a limited number of attempts – up to three tests a day. The report will also include useful links to learn more about the existing issues and how to fix them.In addition to the technical aspects of your email deliverability, mail-tester.com analyzes your email content as well (which we will discuss later).One downside, however, is that  a free subscription plan offers a limited number of attempts – up to three tests a day.
If you don't know your mail server's address, start with a MX Lookup.

Next, you will get a list of test addresses for different email providers (or you can use your own seed list) to send your message to. the equation.



are both pros and cons of using these types of tools.Another Unsubscribe anytime.If you enjoyed this article, please share and spread the word.

result, even these tools won’t give you 100% information about your email

Lastly, make sure you are not included in any blacklists (especially if you are using a dedicated IP for your email campaigns).One of the best and most user-friendly tools we’ve tried is Once you do that, you’ll get a detailed report on your technical setup, including SpamAssassin score, domain authentication, blacklists, etc. They’re looking at various elements inside your email message like the

... Spam Assassin recommends a minimum of 60% text and a maximum of 40% images in your email campaigns. I also tried to test the E-mail Deliverability, Setup>E-mail Administration>Test Deliverability.

that if it’s stuck in the spam folder.If you already know this much – It will also measure the response times for the mail server. can see, there’s no information as to how the message got filtered, i.e.,

The key metric to keep an eye on here is your bounce rate (i.e. In addition to the technical aspects of your email deliverability, mail-tester.com analyzes your email content as well (which we will discuss later). Mailtrap is a test mail server solution that allows testing email notifications without sending them to the real users of your application. We here at BloggingX, decided to test and compare the email deliverability of top email marketing software. are numerous ways to optimize your email marketing campaigns. Email Deliverability is the set of processes responsible for placing an email into your client’s inbox.

efficiently.